Nowadays, with the continuous development of science and technology, the digital economy has become an important part of global economic development. The digital economy refers to a wide range of economic activities that are key elements generated by the use of digital information and knowledge (ADBInstitute.com, 2018). For example, with the internet, digital technologies for cloud computing and big data are being used to digitally collect, store, analyse and share information and transform social interactions. As a result, the digital economy permeates all aspects of society, affecting the way people interact and bringing about extensive sociological changes (ADBInstitute.com, 2018). Therefore, in this blog, there will be discussed and analysed the role of hotel manager in the digital economy.
With the collection and utilization of digital big data, hotel managers believe that the digital transformation of hotels is indispensable and also a trend of the times. As a result, this can affect the hotel in the digital economy.
For hotels, digital transformation can help hotels change the hotel’s digital economy to a certain extent (Hotel Tech Report, 2019). This is because digital transformation can improve hotel products and quality, increase hotel digital revenue and website traffic, and reduce hotel operating costs. With the advancement of technology, big data and artificial intelligence can affect the development of the hotel industry to a certain extent. Therefore, hotel managers use these aspects to formulate better digital transformation strategies for hotels, thereby changing the hotel’s digital economy (Hotel Tech Report, 2019). Therefore, in the process of digitalization, although digitalization can bring greater economic benefits and customers to the hotel, it will also encounter certain problems.
Among them, hotel managers need to formulate specific strategies based on digital development. For example, the development of Booking.com and Airbnb can better reflect the impact of digital transformation. At the same time, large hotel chains will have their own website information. Customers can get better hotel information through these websites, choose the hotel that suits them, and book rooms and services. However, in the process of booking rooms and hotels on the website, there may be overbooking online, but the hotel room is not enough. Therefore, hotel managers need to know and confirm online hotel information in a timely manner. So as to ensure the hotel’s customer credibility and other issues. In addition, with the development of digitalization, more and more hotels provide more benefits to customers. For example, customers can join hotel members, which can better affect customer loyalty to hotels.
For example, at Marriott Hotels, customers can join Marriott Group members online, customers can get more benefits by booking Marriott hotels, and enhance customer loyalty to the hotel. When customers choose hotel members, customers will learn more rights and interests according to the hotel’s website information, which will affect customers’ choice of hotels. In addition, hotel managers need to understand more customer information through customer feedback on the hotel and develop more detailed strategies for the digital development of the hotel. For example, for the Marriott Hotel, after booking a hotel room through the website and app, customers can check in and select a room online before checking in, thereby reducing the time spent by the customer.
Therefore, in the future, hotel managers can develop some digital strategies to reduce the waiting time of customers. For example, to reduce the long waiting time for customers, hotel managers can use specific software to provide customers with more convenient check-in procedures on any smartphone or tablet. This particular mobile platform allows bookings, checking room status, understanding room service and real-time room repairs. In the future, hotel managers can provide a more digital impact on hotel services, such as using artificial intelligence to provide customers with certain conveniences. For example, customers can use the smart mobile platform of the room to select the items they need and deliver them to the guest room through a smart robot. In addition, hotel managers can collect more information through big data to develop detailed development services for employees. This is because digital intelligent development can help hotel managers better measure and improve employee performance (PACE, 2018).
In conclusion, the digital economy is an important part of global economic development. Digitalization is also an important component of enterprise development. Therefore, for hotel managers, by understanding customer feedback on hotels, this can better help them understand the importance of digitalization and the digital economy in the development of hotels. On the other hand, hotel managers can understand the role of hotels in the digital economy in detail through big data, so as to develop detailed strategies for the future development of hotels. As the digital development of hotels is the rule that hotel managers must follow in the future. Therefore, hotel managers can understand the development of the hotel industry through digitalization through the development process of the digital economy.
Reference list
PACE Dimensions (2018). HospitalityNet: Essential capabilities for future-facing hotels. Received from https://pacedimensions.com/news-and-insights/hospitalitynet-essential-capabilities-future-facing-hotels/
Hotel Tech Report (2019). Digital transformation in the hotel industry. Received from https://hoteltechreport.com/news/digital-transformation
ADBInstitute (2018). Understanding the digital economy: what is it and how can it transform Asia? Received from https://www.adb.org/news/events/understanding-digital-economy-what-it-and-how-can-it-transform-asia
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